YMCA OF CENTRAL FLORIDA

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HOW DOES A COMMUNITY NONPROFIT STAY CONNECTED TO CORE CUSTOMERS AND KEY BELIEVERS?

The Central Florida Y has been a client of Think Creative (in partnership with Lure Design) since 2001. Over the years, we have developed a number of multichannel marketing and advertising campaigns as well as complex external visionary communications pieces such as annual reports.

We've also played a strategic role internally, spearheading an entirely new approach to “Quarterly All-Staff Meetings” that bolstered the team’s commitment to its cause and strengthened the bonds between YMCA staff and Members.