A 28-year veteran of the marketing industry, Mark Freid is the owner of Think Creative, an award-winning branding and marketing firm that is driven by a “Culture of Gratitude” and the founder of founder of Happiness Counts (happinesscounts.com), the company’s consulting arm that focuses on organizational culture and leadership. He is also the featured brand expert on the Travel Channel’s hit show, Hotel Impossible. Over the course of Mark’s career, he has spearheaded advertising campaigns for national brands – Sodexo, Marriott, Hilton Grand Vacations, Kimberly-Clark; local leaders – OUC, Embry-Riddle, Chamberlins, the Y of Central Florida; and a host of innovative and entrepreneurial companies in all business sectors. Mark comes into the office every day with a single goal – to inspire the team to think creatively, work strategically and play nice (or else). Of all the things Mark does, the things he loves most are building teams, empowering individuals and helping clients find their souls…and go for their goals. Besides driving the Think Creative ship, Mark also sits on several local non-profit boards, serves as Board President of the Holocaust Memorial Resource and Education Center of Florida writes short stories and runs long races (3 Ironman races, numerous marathons, ultra-distance trail run, a run across the Grand Canyon and a recent run across the state of Florida). Mark has been named by the Orlando Sentinel as one of the “Central Florida 100,” community leaders who weigh in on what’s going on in Central Florida and the world. Mark earned a BA from Tulane University, a Certificate of Leadership Practice from Rollins College, and graduated from the Crummer Management Program, the Leadership Mastermind Alliance and the Corporate Athlete and Resilience Programs at the Human Performance Institute. Mark is the father of Jacob (19), Sophie (17) and Joseph (13), and the husband of Stephanie. His favorite saying is, “Yes.” Followed by “Now let’s figure out how.”
Diane collaborates with clients, designers, and copywriters to bring award-winning brands and campaigns to life. As the leader of story and message development, she spends her days writing, dreaming up creative concepts and devising new ways to help brands earn the love they’re looking for. A native New Yorker, Diane graduated from SUNY Stony Brook and started her marketing career in the Manhattan publishing world. She relocated to Florida and joined Think Creative in 2005, and has been forcing the team to do weird brainstorming activities ever since. In her spare time, she keeps her family (husband Charlie, sons Maxon and Cooper) fed and happy, serves on the Board of Directors for the Down Syndrome Association of Central Florida, and dabbles in an endless string of passing fancies, from improv acting to stand up paddle boarding to blogging about anything but branding.
From campaign kick-off through champagne celebration, Kim serves as our clients’ tireless champion and primary point-of-contact. Armed with an in-depth understanding of our clients’ businesses, Kim helps assess business challenges, evaluate the competition, identify the opportunities, and implement strategic solutions. She manages campaigns, monitors budgets and schedules, presents creative work to clients and communicates client feedback to the creative team. And she’s never even made anyone cry in the process. Kim has mastered the art of keeping both clients and Thinkers happy, a skill she’s perfected over twenty years of working in client service in both agency and in-house settings. Off the clock, she keeps herself happy by running triathlons (she’s a 2-time ironman), rooting for the Gators (she has a degree in Advertising and Marketing from the University of Florida), and watching her two young boys grow into young men who just might be as badass as their Momma one day.
Miranda’s design career began at a young age, as she reimagined the covers of her favorite books into crayon masterpieces. A lover of gold foil, letterpress and detail work, Miranda sharpened her design and production skills at Rifle Paper Co. before joining our La Croix-drinking design team. As a Thinker, Miranda creates killer campaign pieces in an amazing array of media. Print ad, website, digital billboard, animated GIF, HD video, LYNX bus, baby blanket – you name it, she’s made it into something that sparks many a “Wow!” from clients and customers. Not content to just be a rock star designer, Miranda is also a collector of black shoes, amateur plant mom, Instagram-famous hand letterer, macaroni and cheese aficionado and unapologetic cat-cuddler.
A digital native hailing from Orlando, Chris is passionate about all things Internet. It all started as a side hobby making GeoCity webpages for his favorite bands as a kid, then progressed to creating sites for friends out of his college dorm. Today, Chris designs digital experiences that help brands put their best foot forward. After studying Digital Media at the University of Central Florida, Chris worked for an interactive storytelling agency where he developed varied applications for Fortune 50 companies. He made a name for himself in Central Florida, working on design and development for an array of the area’s digital agencies. We’re proud to be his favorite. In addition to assuring an awesome web presence for Think clients, Chris serves as our team’s de facto IT dude, patiently pairing our wireless keyboards and resolving critical tech issues such as why the heck the wi-fi ain’t working right. When he’s not writing code, you can find Chris at an Orlando Magic or UCF football game with his wife, Ali, and their little girl, Sydney.
As our social media manager, Audrey seeks creative ways to develop and share the stories of Think Creative clients. She has experienced firsthand the joy of turning social media connections into real-life friends, and loves to help clients turn followers into advocates. She has a knack for spreadsheets and analytics with a strong dose of creative thinking — a unique combination that serves clients two-fold. After graduating from the University of Florida, she returned to her hometown Orlando because she adores this big-small city and the tight-knit community it’s become (she is mildly obsessed with following local businesses, makers, and foodies on Instagram). Audrey has an unapologetic zest for life and truly wants to enjoy every waking minute, which really cuts into her sleep, as does having a husband, a sewing machine, two amazing kids, and a few children’s books in the pipeline. Still, she will always make time for a Zumba class or Just Dance competition because in her words, “Sometimes you just gotta dance.”
From crafting killer headlines to finding the perfect emoji for a catchy caption to coordinating press coverage to keeping projects on track, Alex takes on any creative challenge with unwavering enthusiasm and all-in execution. She discovered her passion for writing after penning an elementary-school exposé on how to properly eat an Oreo cookie, and her talents have only grown sweeter since. Alex joined the Think team as a copywriting intern while completing her bachelor’s degree in Advertising and Public Relations from the University of Central Florida. When she donned her graduation cap, we deemed her just too damn good to pass up. Today, she thrives in our fast-paced environment where the ideas, energy, and yes, the Oreos, abound.
Aleitha is a multifaceted creative and graphic designer who’s been classing up our shop since the day she set up her pristine workspace in 2018. She believes that great design drives great brand experiences, and collaborates with our clients, vendors and fellow Thinkers to create those experiences in print, interactive, and environmental media. Prior to launching her design career, Aleitha earned a Bachelor of Architecture from the University of Miami. But her passion and knack for design soon drove her to Valencia College, where she completed a second degree in Graphic and Interactive Design, winning a few industry awards along the way. After closing the Macbook, Aleitha opens the songbook, performing in the Bach Festival Choir, planning a solo album and hanging with a bunch of cool musician types (including the one she married).
Born in Italy, raised in Brazil and educated all over Europe before arriving at the University of Central Florida, Fernando is our resident international man of mystery. He approaches each video project with a wide-open perspective and razor-sharp eye that sees how every single frame shapes the story. It’s a skill that he honed on the video team for UCF Athletics, where milliseconds matter, cameras come with miles of cable to carry across the field, and spectacular plays must be shot, edited and broadcast within minutes. Fernando’s ease under pressure and determination to get the best shot at all costs made him a shoo-in as the newest member of the Think team.