A 28-year veteran of the marketing industry, Mark Freid is the owner of Think Creative, an award-winning branding and marketing firm that is driven by a “Culture of Gratitude” and the founder of founder of Happiness Counts (happinesscounts.com), the company’s consulting arm that focuses on organizational culture and leadership. He is also the featured brand expert on the Travel Channel’s hit show, Hotel Impossible.
Over the course of Mark’s career, he has spearheaded advertising campaigns for national brands – Sodexo, Marriott, Hilton Grand Vacations, Kimberly-Clark; local leaders – OUC, Embry-Riddle, Chamberlins, the Y of Central Florida; and a host of innovative and entrepreneurial companies in all business sectors.
Mark comes into the office every day with a single goal – to inspire the team to think creatively, work strategically and play nice (or else). Of all the things Mark does, the things he loves most are building teams, empowering individuals and helping clients find their souls…and go for their goals.
Besides driving the Think Creative ship, Mark also sits on several local non-profit boards, serves as Board President of the Holocaust Memorial Resource and Education Center of Florida writes short stories and runs long races (3 Ironman races, numerous marathons, ultra-distance trail run, a run across the Grand Canyon and a recent run across the state of Florida).
Mark has been named by the Orlando Sentinel as one of the “Central Florida 100,” community leaders who weigh in on what’s going on in Central Florida and the world. Mark earned a BA from Tulane University, a Certificate of Leadership Practice from Rollins College, and graduated from the Crummer Management Program, the Leadership Mastermind Alliance and the Corporate Athlete and Resilience Programs at the Human Performance Institute.
Mark is the father of Jacob (19), Sophie (17) and Joseph (13), and the husband of Stephanie. His favorite saying is, “Yes.” Followed by “Now let’s figure out how.”
Diane collaborates with clients, designers, and copywriters to bring effective (often award-winning) brands and campaigns to life. As the leader of brand strategy and message development, she oversees a team of writers and is responsible for generating fresh ideas, developing creative concepts and discovering new ways to make clients’ businesses even better. A native New Yorker, Diane graduated from SUNY Stony Brook and worked in marketing and publishing in Manhattan before relocating to Florida in 2005. She joined Think Creative soon after, and has been developing creative and forcing the team to do weird brainstorming activities ever since. In her spare time, she keeps her family (husband Charlie, sons Maxon and Cooper, dog Noodle) fed and happy, and dabbles in an endless string of passing fancies, from improv acting and recreational pole dancing to stand up paddle boarding and blogging about meat. Her favorite thing to say is exactly what she’s thinking. So ask, if you dare.
From campaign kick-off through champagne celebration, Kim serves as our clients’ tireless champion and primary point-of-contact. Armed with an in-depth understanding of our clients’ businesses, Kim helps assess business challenges, evaluate the competition, identify the opportunities, and implement strategic solutions. She manages campaigns, monitors budgets and schedules, presents creative work to clients and communicates client feedback to the creative team. And she’s never even made anyone cry in the process. In fact, Kim comes up with endless ideas to keep clients happy, a skill she’s perfected over twenty years of working in client service in both agency and in-house settings. Off the clock, she keeps herself happy by running triathlons (she’s a 2-time ironman), rooting for the Gators (she has a degree in Advertising and Marketing from the University of Florida), and cheering on her two sons when they take the field.
A strategic thinker and consummate marketing professional, Karolyn is singularly focused on helping clients achieve success. She brings a keen eye for efficiency to Think, designing and implementing strategic plans for our clients – and our team. With a background in business development, she directs all of our efforts in research, proposal writing and developing opportunities for each new Think client. When she’s not baking with her daughter or playing cars with her son, Karolyn enjoys a glass of red wine with her husband and makes the occasional quilt.
Miranda’s design career began at a young age, as she reimagined the covers of her favorite books into crayon masterpieces. A lover of gold foil, letterpress and detail work, Miranda sharpened her stationery skills at Rifle Paper Co. before joining our La Croix-drinking design team. Now a Thinker, Miranda meticulously creates polished campaign pieces, to many a “wow, this is awesome” response from our happy clients. Effortlessly fashionable, Miranda is also a collector of black shoes, an amateur plant mom, macaroni and cheese aficionado and cat-cuddler.
Aleitha is a multifaceted creative and graphic designer with experience in print layout, branding, and interactive design. She believes that good design drives positive interactions, and works with clients and the creative team to develop those interactions in print, interactive, and environmental settings. Bringing a thoughtful approach to her work, Aleitha utilizes logical checkpoints to reach a solution that satisfies every design problem and enhances the end user’s experience. Prior to launching her design career, she earned a Bachelor of Architecture from the University of Miami. But her passion and knack for design soon drove her to Valencia College, where she completed a second degree in Graphic and Interactive Design, winning a few industry awards along the way.
As the social media manager, Audrey seeks creative ways to develop and share the stories of Think Creative clients. She has experienced firsthand the joy of turning social media connections into real-life friends, and loves to help clients turn followers into advocates. She has a knack for spreadsheets and analytics with a strong dose of creative thinking — a unique combination that serves clients two-fold. After graduating from the University of Florida, she returned to her hometown Orlando because she adores this big-small city and the tight-knit community it’s become (she is mildly obsessed with following local businesses, makers, and foodies on Instagram). Audrey has an unapologetic zest for life and truly wants to enjoy every waking minute, which really cuts into her sleep, as does having a husband, a sewing machine, two amazing kids, and a few children’s books in the pipeline. Still, she will always make time for a Zumba class or Just Dance competition because in her words, “Sometimes you just gotta dance.”
A digital native hailing from Orlando, Chris is passionate about all things Internet. It all started as a side hobby of making GeoCity webpages for his favorite bands as a kid, then progressed to creating sites for friends out of his college dorm. Now, as a professional, Chris designs fully interactive, marvelously engaging websites that bring brands to life in the digital sphere.
After studying Digital Media at the University of Central Florida, Chris worked for an interactive story-telling agency where he developed varied applications for Fortune 50 companies. And he’s certainly made a name for himself in Central Florida, working on design and development for an array of the area’s digital agencies. Needless to say, we’re proud to be his favorite agency. Outside of giving our clients their own vibrant slide of web-estate, Chris also happily calms all our technology fears, even if it’s just how to disconnect a wireless mouse.
When he’s not writing code, you can find Chris at an Orlando Magic or UCF football game with his wife, Ali, and their brand new baby girl, Sydney.