A 28-year veteran of the marketing industry, Mark Freid is the owner of Think Creative, an award-winning branding and marketing firm that isÂ driven by a â€śCulture of Gratitudeâ€ťÂ and the founder of founder of Happiness Counts (happinesscounts.com), the company’s consulting arm that focuses on organizational culture and leadership.Â He is also theÂ featured brand expert on the Travel Channelâ€™s hit show, Hotel Impossible.
Over the course of Markâ€™s career, he has spearheaded advertising campaigns for national brands â€“ Sodexo, Marriott, Hilton Grand Vacations, Kimberly-Clark; local leaders â€“ OUC, Embry-Riddle, Chamberlins, the Y of Central Florida; and a host of innovative and entrepreneurial companies in all business sectors.
Mark comes into the office every day with a single goal â€“ to inspire the team to think creatively, work strategically and play nice (or else). Of all the things Mark does, the things he loves most are building teams, empowering individuals and helping clients find their soulsâ€¦and go for their goals.
Besides driving the Think Creative ship, Mark also sits on several local non-profit boards, serves as Board President of the Holocaust Memorial Resource and Education Center of Florida writes short stories and runs long races (3 Ironman races, numerous marathons, ultra-distance trail run, a run across the Grand Canyon and a recent run across the state of Florida).
Mark has been named by the Orlando Sentinel as one of the “Central Florida 100,” community leaders who weigh in on what’s going on in Central Florida and the world. Mark earned a BA from Tulane University, a Certificate of Leadership Practice from Rollins College, and graduated from the Crummer Management Program, the Leadership Mastermind Alliance and the Corporate Athlete and Resilience Programs at the Human Performance Institute.
Mark is the father of Jacob (19), Sophie (17) and Joseph (13), and the husband of Stephanie. His favorite saying is, â€śYes.â€ť Followed by â€śNow letâ€™s figure out how.â€ť
Diane collaborates with clients, designers, and copywriters to bring effective (often award-winning) brands and campaigns to life. As the leader of brand strategy and message development, she oversees a team of writers and is responsible for generating fresh ideas, developing creative concepts and discovering new ways to make clients’ businesses even better. A native New Yorker, Diane graduated from SUNY Stony Brook and worked in marketing and publishing in Manhattan before relocating to Florida in 2005. She joined Think Creative soon after, and has been developing creative and forcing the team to do weird brainstorming activities ever since. In her spare time, she keeps her family (husband Charlie, sons Maxon and Cooper, dog Noodle) fed and happy, and dabbles in an endless string of passing fancies, from improv acting and recreational pole dancing to stand up paddle boarding and blogging about meat. Her favorite thing to say is exactly what sheâ€™s thinking. So ask, if you dare.
From campaign kick-off through champagne celebration, Kim serves as our clientsâ€™ tireless champion and primary point-of-contact. Armed with an in-depth understanding of our clientsâ€™ businesses, Kim helps assess business challenges, evaluate the competition, identify the opportunities, and implement strategic solutions. She manages campaigns, monitors budgets and schedules, presents creative work to clients and communicates client feedback to the creative team. And sheâ€™s never even made anyone cry in the process. In fact, Kim comes up with endless ideas to keep clients happy, a skill sheâ€™s perfected over twenty years of working in client service in both agency and in-house settings. Off the clock, she keeps herself happy by running triathlons (sheâ€™s a 2-time ironman), rooting for the Gators (she has a degree in Advertising and Marketing from the University of Florida), and cheering on her two sons when they take the field.
A strategic thinker and consummate marketing professional, Karolyn is singularly focused on helping clients achieve success. She brings a keen eye for efficiency to Think, designing and implementing strategic plans for our clients – and our team. With a background in business development, she directs all of our efforts in research, proposal writing and developing opportunities for each new Think client. When sheâ€™s not baking with her daughter or playing cars with her son, Karolyn enjoys a glass of red wine with her husband and makes the occasional quilt.
Beloved by Think clients everywhere, Jenna oversees every project from inception to fruition, all with the utmost dedication and patience. As the direct connection between the account and creative teams, Jenna ensures that projects are always on-target and on-schedule (read, herds the cats effectively). Sheâ€™s a proud Gator, too, with a BS in Advertising, and an eye for Gainesville, under her belt. Jenna first won our hearts as an intern, launching our first annual Think-a-Thon, which she spearheads to this day, to the tune of iced coffee and Taylor Swift, sorry Kanye. Aside from being the head honcho of basecamp threads, Jenna is also a blooming brewmaster, with the goal of making her own brew (extra hops). When sheâ€™s not planning the opening of her future brewery, Jenna keeps an ear to the ground on music festivals, strums the mandolin, and snuggles her talkative Siamese tuxedo cat, Harold.
Sarah crafts the visual look and feel of client brands and translates it across multiple media outlets. From logos to websites to print ads to luggage tags (and everything in between), Sarahâ€™s original and eye-catching designs express the distinct and dynamic personality that lives within every brand. After studying graphic design at Valencia College, Sarah took her skills to several internships, including designing merchandise at Disney World. It wasnâ€™t long before her talents landed Sarah at Think Creative, where she applies her creativity and passion every day and plays a huge role in creating that â€śooh and ahhâ€ť effect for all of our clients. When Sarah isnâ€™t conquering the world of fonts and vectors, you can find her playing guitar, crocheting, or doing yoga alongside Goblin, her pug. While sheâ€™s already accomplished so much, she still sets her goals high â€“ and meets them! She just achieved her open-water SCUBA certification, diving in the Florida Keys! Every day, Sarah is committed to living by her personal mantra: “I’m going to make everything around me beautiful – that will be my life.” – Elsie de Wolfe
Mirandaâ€™s design career began at a young age, as she reimagined the covers of her favorite books into crayon masterpieces. A lover of gold foil, letterpress and detail work, Miranda sharpened her stationery skills at Rifle Paper Co. before joining our La Croix-drinking design team. Now a Thinker, Miranda meticulously creates polished campaign pieces, to many a â€śwow, this is awesomeâ€ť response from our happy clients. Effortlessly fashionable, Miranda is also a collector of black shoes, an amateur plant mom, macaroni and cheese aficionado and cat-cuddler.
It wasnâ€™t long ago that Cami was an intern at Think Creative, getting her feet wet and a feel for our unique way of doing things, including our incredibly high standards for all aspects of the creative product, especially messaging. Apparently, she caught on pretty well, because today Cami is one of our star writers. With a coffee on her left and a few succulents on the right, she crafts eloquent sentences and catchy headlines, a skill she learned while earning her BA in Advertising & Public Relations from UCF. Cami has made a name for herself in the Think office not only for her immense vocabulary, but also for her immense sweet tooth. Itâ€™s not uncommon for her to order a cherry pie for lunch. Yes, just pie.
Erica helps clients establish, grow and connect with a passionate community through social media. She develops comprehensive strategies and leads the creation of innovative content across a range of social media platforms. In addition to being a social media guru, Erica teaches Public Speaking at the University of Central Florida, where she is also earning her MA in Mass Communication. A natural-born people person, Erica is always looking for deeper connections to the community and world around her. She spends so much time exploring her city and discovering unique local shops and venues that her friends often call her their â€śpersonal tour guide,â€ť a title she takes great pride in. Erica is in her happy place when attending music festivals and traveling. Her Snapchat stories are a compilation of selfies, sushi, wine and cheese!
A digital native hailing from Orlando, Chris is passionate about all things Internet. It all started as a side hobby of making GeoCity webpages for his favorite bands as a kid, then progressed to creating sites for friends out of his college dorm. Now, as a professional, Chris designs fully interactive, marvelously engaging websites that bring brands to life in the digital sphere.
After studying Digital Media at the University of Central Florida, Chris worked for an interactive story-telling agency where he developed varied applications for Fortune 50 companies. And he’s certainly made a name for himself in Central Florida, working on design and development for an array of the area’s digital agencies. Needless to say, we’re proud to be his favorite agency. Outside of giving our clients their own vibrant slide of web-estate, Chris also happily calms all our technology fears, even if it’s just how to disconnect a wireless mouse.
When he’s not writing code, you can find Chris at an Orlando Magic or UCF football game with his wife, Ali, and their brand new baby girl, Sydney.