In 2014, the Central Florida Commission on Homelessness and several community partners launched Housing First, an innovative strategy proven to solve chronic homelessness. The next challenge? Educating the community and raising the funds to expand this surprisingly simple strategy across the region.
Think Creative developed a multimedia campaign, harnessing print, digital, social, radio and outdoor platforms to build awareness, drive individual donations and arm the Commission's Board of Directors with a powerful toolset for bringing new partners and investors to the table.
