Strategy | Branding | Advertising | Internal Communications

All for the Members. And the mission.

They’re known for their 20+ Family Centers, but the YMCA of Central Florida is much more than a gym. Since 2001, Think Creative (in partnership with Lure Design) has helped this influential nonprofit develop and share their multifaceted brand story.

To connect with and strengthen the Y’s base of donors and supporters, we create pieces that celebrate the Y’s mission of changing lives across our community and highlight the transformative impact they’ve had over the years.

Since Membership dues drive the Y’s life-changing initiatives, we implement multi-channel marketing campaigns to attract new Members to the Family Centers and ultimately, to the Y cause.

In addition, we’ve played a strategic role with internal communications, spearheading an entirely new approach to staff meetings that bolstered the team’s commitment to the cause and strengthened the bonds between YMCA staff and Members.