This question prompted Central Florida Foundation to launch Table Talk, a conversation about the Central Florida community held across the entire region. We helped them get the exciting new initiative off the ground, coming up with the “Table Talk” name, creating the Table Talk brand and developing a comprehensive marketing strategy to bring the people of Central Florida to the table.
A multimedia (print, digital, social, radio, outdoor) campaign worked in tandem with an aggressive public relations effort, which included enlisting several community leaders as Table hosts. On October 24, 2019, hundreds of Central Floridians took part in a Table Talk, then completed a follow-up survey about their conversations.
As a result of Table Talk, leaders have a better understanding of the issues that really matter to the people, and the community priorities that demand action.