Strategy | Branding | Advertising | Social Media | PR

Let’s make manufacturing cool again.

In Hillsborough County, Florida, the manufacturing sector is growing rapidly, but manufacturers are struggling to find qualified people to fill open positions. If they don’t fill the talent pipeline now, there will be a serious talent gap in 20 years. So four community leaders decided to address the challenge.

And they asked us to help them tackle the industry’s biggest challenge: perception. People hear the word “manufacturing” and think of dirty factories filled with low-skilled workers. To change these outdated ideas, we started a new story. A true story that reflects manufacturing’s proud past, vibrant present and promising future.

We developed multimedia campaigns to showcase the people who exemplify the real modern manufacturing industry, and to drive home the difference that manufacturing makes in our day-to-day lives.