SDOC Council of Kids Who Care


School district employees had a lot to learn about their new insurance.

In 2020, the School District of Osceola County developed a new employee benefits program that offers higher quality coverage and greater value than ever. They knew it was something special. And, they needed to unveil it to employees in a way that would get their attention and get people excited about enrolling. We jumped right in, starting with creating the name and brand for the program itself.

Our campaign turns the tables on teachers and staff.

We developed a fun campaign starring a few super smart kids—also known as the Council of Kids Who Care. Through a series of videos, social media posts, emails, direct mails, and on-site posters, these caring kids teach the district’s teachers and staff all they need to know about their great new benefits program.