As Central Florida’s first market to specialize in organic foods and all-natural health products, the 80-year-old brand was now competing for customers in a field crowded with “healthy” grocery stores.
When it comes to natural living, Chamberlin’s is the real deal. They know their stuff. They’re here to help. And they won’t compromise their sky-high standards to carry more popular, less good-for-you products (like some of their “healthy” competitors do). We put these values at the heart of their new brand.
The brand was brought to life through the design of their physical stores across Central Florida. We implement campaigns on print, digital and social media to attract a new audience of health seekers.