Can we stop chronic homelessness once and for all?
Yes, and our community already knows how. In 2014, Central Florida leaders tried a radical approach: identify people who are homeless, then provide them with homes and services to help them stay off the streets. The Housing First strategy worked for more than 300 individuals. Then came the real challenge.
The Central Florida Commission on Homelessness, a key partner in Housing First, needs to educate the community on how well the strategy works and help raise funds to expand it across the region.
Think Creative implemented a series of multimedia campaigns, harnessing print, digital, social, radio and outdoor platforms to build awareness, drive donations and arm the Commission’s Board of Directors with a powerful tool set for bringing new partners and investors to the table.