YMCA Annual Report 2011

When we started working on the 2011 Annual Report for the Central Florida Y this year, it was hard to believe that we could top – or even come close to – the work we did last year. But now, with the piece fresh off the presses, we’re proud to say that the 2011 report turned out to be pretty damn sweet.

This report is all about vision. Building on the idea the the Y spots issues that others don’t and develops solutions before most people even realize there’s a problem, we developed the concept, “We See.” The content highlights all the different ways the Y has identified challenges facing our community–from the academic achievement gap between children of different socioeconomic backgrounds to the rising rates of obesity, diabetes and heart disease–and addressed them with innovative solutions and programs. This simple idea, “We See” translates to all the work the Y does in so many different areas.

Paul at Lure Design took that thought to the next level by incorporating a die-cut of the words “We See” throughout the report. Each section begins with a beautiful photograph featuring real Y members, staff and participants in Y participants (photos by Jonpaul Douglass). The “We See” page the introduces the challenges, and the eventual solutions discussed in that section.

Despite our initial fears, everyone on our team loved the final product, and the client was thrilled with it. It’s perfect next step in what we hope will become a beautiful series of progress reports for this progressive organization.

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