YMCA of Central Florida


Each year we help the YMCA of Central Florida develop their Annual Report. It’s the same challenge year after year – find a new way to tell an old story – the story of an organization that envisions, initiates and achieves things that are far ahead of its time. For 2010, we developed the “Year 2025” concept. It was a story about the future; about the day the world catches up the to what the Y has been doing all along. We followed it up in 2011 with “We See,” a story of vision, built on the idea that the Y spots issues that others don’t and develops solutions before most people even realize there’s a problem.


Every year, the YMCA of Central Florida runs an ongoing television campaign to attract new members. We developed the followings spots during two of the Y’s most important seasons. The first taps into the excitement of the New Year, reminding people how important it is to take care of themselves and inspire them to get back to their best. The second spot puts people in a summertime state of mind, positioning the Y as the place to be for family summer fun and fitness.



2011 Annual Report - cover

2011 Annual Report - inside spread

2011 Annual Report - inside spread

2010 Annual Report - cover