Neighbors Network is a new Winter Park Health Foundation program dedicated to helping adults age in their home with confidence. The organization matches older adults who need help with basic tasks with volunteers and vetted service providers who can provide that assistance. They came to us with the name and the concept in place, and we set out to build a brand that would reflect their wonderful vision and mission. The new logo evokes the idea of caring, communication and community – three key facets of Neighbors Network. The new color palette is modern, yet warm. And the vibrant photography style perfectly captures the energy and joy that Neighbors Network endeavors to bring to the people it serves.
We expressed the new brand across all their collateral, including business cards, a brochure and a new website that invites the community to get involved with this great organization, either as a member seeking help, or a a volunteer or service provider looking to make a difference in someone’s life.