Okay, okay, we’re not talking THAT James Taylor, he of the “How Sweet It Is” fame. This James Taylor is a high-level exec from one of our long-time clients, Sodexo. As he prepared to take the next step in his career, we were called upon to create a piece that would help him convince a team of even higher-ranking executives that he was the leader they’re looking for. Right off the bat, we knew what the piece couldn’t be: a glorified resume with some pictures thrown it. James needed something that encapsulated not just his successful past, but his personal philosophy, values, and vision for the future. We needed to turn the man into a powerful brand that his target audience could believe in. This beautiful bound book did the trick, positioning James as a candidate who thinks, operates and leads on an entirely different level. He got the job…and several inquiries from people who wanted a book of their own.