Owned by former NFL player Kawika Mitchell, Competitor Gym Orlando is much more than a collection of treadmills, weights and equipment. It’s a fitness institution staffed by a team who is passionate about helping others reach their goals through customized programs and personal attention. Though they came to us with the bones of their brand in place, we refined and expanded on it, crafting a new mission statement and developing a finished brand that tells their true, compelling story throughout every touchpoint. We even burned some calories while we were at it!
Competitor Gym is a different type of fitness club, we wanted it to feel that way from the moment you walk in the door and come face-to-face with their mission statement. Throughout the gym, large banners with motivating messages convey the intensity and inspiration that Competitor Gym stands for.
From a sales brochure targeting new prospects to the welcome kit for new members, new collateral materials reinforced the Competitor Gym story and inspired the audience to unleash their inner competitors.
To build awareness and drive traffic for the grand opening, we developed an e-mail and direct mail campaign to local market. More than 200 people turned up for the grand opening event, and 000 took advantage of the free trial that was offered on the campaign.