James Taylor: From Man To Brand

Okay, okay, we’re not talking THAT James Taylor, he of the “How Sweet It Is” fame. This James Taylor is a high-level exec from one of our long-time clients, Sodexo. As he prepared to take the next step in his career, we were called upon to create a piece that would help him convince a team of even higher-ranking executives that he was the leader they’re looking for. Right off the bat, we knew what the piececouldn’t be: a glorified resume with some pictures thrown it. James needed something that encapsulated not just his successful past, but his personal philosophy, values, and vision for the future. We needed to turn the man into a powerful brand that his target audience could believe in. Here’s how we did it.

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