One of the things we’ve been talking to our clients a lot about lately is how an organization’s culture is one of the most important and effective expressions of their brand. How an organization actually behaves, day in and day out, says a lot about who they are. More than a logo, marketing piece, or advertising campaign ever could. We know, because our own culture is one of the things that makes Think such a great company to work with (and work for). And it’s not just about having a cool-looking space with beers in the fridge. It’s about creating an environment that cultivates happiness and success, both personally and professionally. It’s about doing excellent work while minimizing unnecessary stress. And it’s about eliminating finger pointing in favor of problem solving (and high fiveing, when warranted). Here’s how it’s done.
ESTABLISH VERY HIGH STANDARDS AND HELP OTHERS REACH THEM.
Great teams are more than a collection of exceptionally talented people. Great teams have a knack for thinking like a group and working like a team while also bringing out the best from each and every individual. And they never stop striving to get even better. Around here, we encourage and enable each and every Thinker to keep learning, growing and improving, to keep pursuing their passions in and out of the office, and to do what makes them happy. By doing these things for the individual, we are strengthening the team as a whole.
Sit in on one of our meetings, and you’ll notice something pretty cool. Creative ideas, strategic direction, constructive suggestions and project leadership come from everyone, not just the guy in charge. Encourage all your team members to take ownership. They’ll work harder, be happier and make your product better.
CHOOSE PARTNERS YOU CAN BE PROUD OF.
We choose our clients and partners as carefully as they choose us. We like them smart. We like them nice. We like them to have standards as high as ours and a work ethic to match. This way, when we harness all our talents and brainpower to help achieve shared goals, we know that we’ve given it our best and done something we can all be proud of.
PUT FUN ON THE PRIORITY LIST.
All work and no play is a surefire way to sap team spirit and dry up those creative juices. Start up a fun workplace tradition (like our Humpday Game Day) or schedule some fun in the sun (like a Zombie 5K run….really!), and make getting the team together for some off-the-clock adventure a part of how you do business. It’s play that pays off.
MAKE YOUR COMMUNITY A BETTER PLACE.
From completing a team community service project each quarter to working on great pro bono projects for local non-profit organizations, we play an active role in making our community a nicer, kinder, happier place to call home. You should too.