How To Build A Great Company Culture

One of the things we’ve been talking to our clients a lot about lately is how an organization’s culture is one of the most important and effective expressions of their brand. How an organization actually behaves, day in and day

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360° Promises

Lately, I’ve been thinking about the parallels between strong brands and strong leadership. Strong brands are authentic, consistent, confident and influential. They stand for something. They are reliable and memorable. And great leaders, well, they share those very same characteristics.

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Keeping the Humanity in B2B

A little part of me dies every time a client reads some copy and responds with this critique: “It needs to sound more businesslike.” In my experience, what that usually means is that they’re looking something impersonal, clinical and flat.

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Brand First. Tweet Second.

I’m guilty. But I’m not the only one. Most every marketer I know is guilty of taking his eye off the ball these days. Guilty of falling off our ADD meds. Guilty of the bird-like behavior (tweet tweet) that causes

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Social Media Mania

Twitter, Facebook, MySpace, Flickr, YouTube, Blogging. Clients often ask what role social media should play in their marketing programs. Some ask the question with skepticism and doubt. Others with the anticipation that this is the magic bullet they’ve been looking

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Return of the Dragon

April’s Fast Company had a great article Less Hulk, More Bruce Lee which profiled the design firm JDK, starting with an anecdote about how they won the Microsoft Xbox account. “Our approach was to transition Xbox from this hulk of

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