Introducing Our 2nd Annual Think-a-Thon

It’s that time of year again! Time for the Think team to put on our creative caps and work for 26.2 consecutive hours to help a local non-profit with their branding and marketing efforts. That’s right…it’s our 2nd Annual Think-a-Thon!

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BRAINFEST 2014 caps off Brain UP!

For the past two years, we’ve been working with the Alzheimer’s Association, Central and North Florida chapter, on Brain UP! – a program aimed at getting people of all ages to start incorporating brain-healthy behavior into their day-to-day lives. It

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A New Brand For Neighbors Network

Think has developed a brand and communications pieces for Neighbors Network, a new Winter Park Health Foundation program that is dedicated to helping adults age in their home with confidence. Logo, identity, brochure, new website – done. Feels good to

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How To Build A Great Company Culture

One of the things we’ve been talking to our clients a lot about lately is how an organization’s culture is one of the most important and effective expressions of their brand. How an organization actually behaves, day in and day

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FEED THE NEED

Think has been working on the branding and marketing for Feed The Need – Winter Park, the upcoming campaign to raise money for the Second Harvest Food Bank in Orlando. Allison Kipfer, Project Manager at Think Creative, recently toured the brand

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The Story Behind Brain UP!

How often do you think about your brain? I bet it’s not as much as we do. Because ever since the Alzheimer’s Association Central and North Florida (in partnership with the Winter Park Health Foundation) called us in to help them develop

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Traveling Out of the Norm

Here’s a fun (and fast!) little project that we did for Chepenik Financial, a financial services firm and long-time client. They were preparing to pitch Leading Hotels of the World, a group of prestigious hotels with over 430 locations worldwide.

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Client From Heaven: Competitor Gym Orlando

These days, you hear an awful lot of bitching about terrible clients. They give inane feedback, they don’t appreciate the work we do, they’re just flat out impossible to please, etc. And, it’s the truth. Clients From Hell exist. But

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Is sunshine still relevant?

I read two articles when I got to my office on this unusually cold Florida morning. The first was a list of the 50 best employers in America. The second was “Florida unveils new business logo.” What I learned from

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360° Promises

Lately, I’ve been thinking about the parallels between strong brands and strong leadership. Strong brands are authentic, consistent, confident and influential. They stand for something. They are reliable and memorable. And great leaders, well, they share those very same characteristics.

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Honoring A Dream Team

Every October, The Institute of Financial Operations holds Recognition Week, giving companies an opportunity to honor the financial operations staff who keep the books and bills in order. The honoring usually involves purchasing a little token of appreciation from The

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