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STRATEGY | BRANDING | ADVERTISING | SOCIAL MEDIA | PR

How do you get an entire community involved in changing things for the better?

This question prompted Central Florida Foundation to launch Table Talk, a conversation about the Central Florida community held across the entire region. We helped them get the exciting new initiative off the ground, coming up with the “Table Talk” name, creating the Table Talk brand and developing a comprehensive marketing strategy to bring the people of Central Florida to the table.

A multimedia (print, digital, social, radio, outdoor) campaign worked in tandem with an aggressive public relations effort, which included enlisting several community leaders as Table hosts. On October 24, 2019, hundreds of Central Floridians took part in a Table Talk, then completed a follow-up survey about their conversations.

As a result of Table Talk, leaders have a better understanding of the issues that really matter to the people, and the community priorities that demand action.

3,000
local residents
took a seat at a Table
500
conVERSATIONS
around our community
3
critical prioritieS
identified for action
407.896.5757  |  think@thinkcreativeinc.com  |  1011 E. Colonial Drive, Suite 407, Orlando, Florida 32803  |