Branding | Strategy | Advertising

“Call this number if you want to be on TV.”

When the producers of Hotel Impossible left a message, we thought it was a scam. Turns out, the hit Travel Channel show really was calling. They were helping the Streamline Hotel in Daytona kick off a multimillion dollar renovation, and wanted to surprise them with a whole new brand. Did we want to create that new brand? And could we do it all in time for filming to begin next week?

Like any great adventure begins, we said, “yes.”

In a few days, we developed a brand that honored Streamline’s roots as the birthplace of NASCAR while driving the vibe right into modern-day cool.

From check-in to turn-down to happy hour, thoughtful details reinforce the brand at every touchpoint.

The brand was such a hit that the producers called on us again. And again. And again.

 Park Pointe Hotel in San Francisco liked their new brand so much that they brought us on full time after their show aired. We worked with them through a complete rebranding of the property, which included everything from developing a new website, in-room materials and environmental graphics to running digital campaigns.