As a graduate of Leadership Winter Park (go Class 23!) I was really excited to be asked if my team could create a new logo for the organization.

I read two articles when I got to my office on this unusually cold Florida morning. The first was a list of the 50 best employers in America. The second was “Florida unveils new business logo.” What I learned from

It’s a Day On at Think Creative today. We’re heading over to the Ronald McDonald House to cook and serve lunch. It’s an honor to be able to give just a little bit of our time to help an organization that

Lately, I’ve been thinking about the parallels between strong brands and strong leadership. Strong brands are authentic, consistent, confident and influential. They stand for something. They are reliable and memorable. And great leaders, well, they share those very same characteristics.

In one way or another, we spend every day helping clients to clarify their positions in the marketplace and crystallize the messages that connect with customers. (That’s what a branding company does.) Naturally, one of the things we have often

Whether we refer to it as message, story or just plain good writing, we believe that ideas and words are the keys to building lasting brands and effective marketing. Today, there are virtually no barriers to getting your message in

UAAL Day was never intended to be a competitive affair, but if it were…well, let’s just say Id be taking a victory lap today. Why? Because yesterday’s UAAL Day was awesome, that’s why! What made it so awesome? Just the

So, despite the fact that accessories aren’t really my thing, I was really glad that it was finally my turn to pick the accessory and the lunch destination for UAAL #4. I thought I’d come up with a real winner

Naturally, I was a little apprehensive when it was decided that the new ritual at Think Creative would be “Unexpected Accessory Day” every Thursday. I mean, I don’t accessorize much. Or, ever. Truthfully, I don’t know what constitutes an accessory.

Off the clock, Mark Freid, President/Creative Director at Think Creative, writes short stories. Here’s one of them. Illustrations and artwork by the totally rad Kim Fox. How To Stay Warm in the Cold “The great freeze could come at any

I’m guilty. But I’m not the only one. Most every marketer I know is guilty of taking his eye off the ball these days. Guilty of falling off our ADD meds. Guilty of the bird-like behavior (tweet tweet) that causes

Twitter, Facebook, MySpace, Flickr, YouTube, Blogging. Clients often ask what role social media should play in their marketing programs. Some ask the question with skepticism and doubt. Others with the anticipation that this is the magic bullet they’ve been looking