Happiness Tour 2014

Employees get paid to do their jobs. So why should owners and managers invest in their happiness? That’s the common mindset in today’s workplace. But Mark has a different idea. He says that not only is cultivating happiness in your

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BRAINFEST 2014 caps off Brain UP!

For the past two years, we’ve been working with the Alzheimer’s Association, Central and North Florida chapter, on Brain UP! – a program aimed at getting people of all ages to start incorporating brain-healthy behavior into their day-to-day lives. It

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How To Build A Great Company Culture

One of the things we’ve been talking to our clients a lot about lately is how an organization’s culture is one of the most important and effective expressions of their brand. How an organization actually behaves, day in and day

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The Story Behind Brain UP!

How often do you think about your brain? I bet it’s not as much as we do. Because ever since the Alzheimer’s Association Central and North Florida (in partnership with the Winter Park Health Foundation) called us in to help them develop

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Client From Heaven: Competitor Gym Orlando

These days, you hear an awful lot of bitching about terrible clients. They give inane feedback, they don’t appreciate the work we do, they’re just flat out impossible to please, etc. And, it’s the truth. Clients From Hell exist. But

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Honoring A Dream Team

Every October, The Institute of Financial Operations holds Recognition Week, giving companies an opportunity to honor the financial operations staff who keep the books and bills in order. The honoring usually involves purchasing a little token of appreciation from The

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The Rebirth of Pegasus

Much as we love advertising, marketing and branding work, sometimes it’s great to get those projects that fall beyond the scope of ordinary business. So when the University of Central Florida (UCF) invited us to help them relaunch the UCF

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Breaking Art

Don’t you just love it when great art inspires great art? That’s what happened with Breaking Gifs, an art project inspired by one of the most superb shows to ever hit television, Breaking Bad. Fans of the show will definitely

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YMCA Annual Report 2011

When we started working on the 2011 Annual Report for the Central Florida Y this year, it was hard to believe that we could top – or even come close to – the work we did last year. But now,

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James Taylor: From Man To Brand

Okay, okay, we’re not talking THAT James Taylor, he of the “How Sweet It Is” fame. This James Taylor is a high-level exec from one of our long-time clients, Sodexo. As he prepared to take the next step in his

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Film. Food. Beer.

For the past five years, we’ve collaborated with our buddies at Lure Design to create a poster and marketing materials for the Florida Film Festival. Since it’s an annual event, the challenge becomes creating something that feels fresh and fun

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