MANUFACTURING ALLIANCE OF HILLSBOROUGH COUNTY

Strategy | Branding | Advertising | Public Relations | Social Media | Digital

HOW DO YOU EMPOWER AN ENTIRE INDUSTRY TO GROW AND THRIVE FOR GENERATIONS TO COME?

In Hillsborough County, Florida, the manufacturing sector is growing rapidly. But, manufacturers are struggling to find qualified people to fill open positions. Which means there’s a problem on the horizon. If they don’t fill the talent pipeline now, there will be a serious talent gap in 20 years.

SO, FOUR COMMUNITY LEADERS JOINED FORCES
TO ADDRESS THIS CHALLENGE.

THEN, THEY INVITED THINK CREATIVE TO THE TABLE.

We did some digging and discovered the industry’s biggest challenge: perception. People hear the word “manufacturing” and think of dirty factories filled with drone-like low-skilled workers. Nothing could be further from the truth. We had to educate people on what today’s manufacturing industry really offers.

We started by naming the partnership and developing an identity that conveys progress, pride, and power.

TO CHANGE PEOPLE’S OUTDATED PERCEPTIONS, WE GAVE THEM A NEW STORY. A TRUE STORY.

One that reflects manufacturing’s proud past, vibrant present, and promising future.

I MADE IT CAMPAIGN

We put the spotlight on the people who exemplify the impact and opportunity that the modern manufacturing industry offers.

We also work with the community to ensure that the Manufacturing Alliance has a seat a table and a voice in all the conversations that will shape the future of Hillsborough County.

As a result, more parents, students, veterans and job seekers have begun to rethink manufacturing and explore the education and training opportunities offered through the Manufacturing Alliance.