Only a handful of passionate health seekers knew the Chamberlin’s name. As they prepared to relocate their flagship store, their outdated brand just wouldn’t cut it.
We delved deep into the Chamberlin’s world: interviewing store managers and employees, sitting down with lifelong customers and really listening. What emerged was the true story of Chamberlin’s.
We helped Chamberlin’s find their voice, define their values and speak to a whole new audience of health seekers.
And we translated the vibrant new brand into a modern and memorable shopping experience in their flagship store.