CHAMBERLIN’S NATURAL FOODS

Strategy | Market Research | Branding | Interior Design | Advertising | Public Relations | Social Media

HOW DOES AN EIGHTY-YEAR-OLD BRAND CONNECT TO A NEW GENERATION OF CUSTOMERS AND STAND OUT IN A NEW WORLD OF COMPETITION?

Opened in 1935, Chamberlin’s was Orlando’s best resource for the purest products the earth has to offer. All-natural vitamins. Organic groceries. Cruelty-free health and beauty. They had it all.

Chamberlins storefront, 1973

BUT BY 2016, COMPETITORS HAD CAPTURED THE MARKET.

Only a handful of passionate health seekers knew the Chamberlin’s name. As they prepared to relocate their flagship store, their outdated brand just wouldn’t cut it.

We delved deep into the Chamberlin’s world: interviewing store managers and employees, sitting down with lifelong customers and really listening. What emerged was the true story of Chamberlin’s.

It’s the story of people who poured their hearts and lives into helping others get healthy.

Their new identity had to reflect this joy, dedication and passion.

We helped Chamberlin’s find their voice, define their values and speak to a whole new audience of health seekers.

And we translated the vibrant new brand into a modern and memorable shopping experience in their flagship store.

From the local news to social media, we got the entire community buzzing about Chamberlin’s and their new store. During the Grand Opening, sales doubled, the number of weekend customers tripled, and a whole new wave of customers discovered Chamberlin’s. And on social media

And it all led up to a launch party for the books. During the Grand Opening of the flagship store, sales doubled, the number of weekend customers tripled, and a whole new wave of customers discovered Chamberlin’s.

FUELED BY THEIR REINVIGORATED BRAND,

Chamberlin’s will continue their long tradition of empowering peopleacross Central Florida to live healthier, naturally.